You can learn how your competitors are attracting visitors and see how they’re garnering conversions. To start the audit, create a list of all your company’s social media accounts. Do some extra digging to make sure you don’t miss any you’re not aware of, such as accounts started by other departments.
Step 3: Find (and fix) thin content
Surfer also has a new tool called Grow Flow that uses your Google Search Console data to identify biggest gaps in your content strategy. The checklist functionality is super convenient if you’re working in a team setting or you want to integrate elements of checklists into the engineering roadmap. This free SEO tool is extremely user-friendly and only requires your website’s URL to start. It will then scan your entire website to collect the URLs of each page.
Backlinks can help you rank better for keywords that matter the most to your business. The higher you are in the SERPs for relevant keywords, the more valuable traffic you can get to your site. HTML sitemaps have links to every page on your site and can help both people and crawlers find pages that SEO Anomaly might not have internal links pointing to them.
Off-page SEO, primarily your backlink profile, is the next critical area. Think of backlinks as “votes of confidence” from other sites – they remain one of the strongest ranking factors. But quality matters far more than quantity, and bad backlinks can actually hurt you. This tool compares your website to your competitors in several ways, including by keywords, organic traffic, and more. It also provides data-driven recommendations for moving past your competition. With an SEO audit, your business can start improving your online visibility in search results.
Does the website pass Google’s other Page Experience factors?
You’ll get detailed information about why you should fix the specific issue and how to do it. This will take you to a list of all the errors Semrush found on your website. Click the “View details” button in each report to see a detailed analysis related to that aspect. With these qualities in mind, let’s look at why each tool made our final list. Though Bing doesn’t have anywhere near the same market share as Google, millions of people still use it every day to search for local businesses.
As search engine algorithms and Google Search Essentials continually change, we’ll ensure your website meets the latest requirements and standards. A “push-the-easy-button audit” is simply not going to get you top-three rankings. Do not be surprised by the results you did not get for the work you did not do.
By taking these 12 essential steps, you’ll be able to fine-tune your website so that it not only impresses search engines but also makes users happy. Now that you’ve verified that all of your pages can be indexed, it’s time to search for branded keywords, which is the fourth step of our SEO audit checklist. That means you should look up phrases that include your brand name followed by your product or services. There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services).
Head over to the Resources restricted from indexing section and review the list of pages currently restricted from indexing. You can also Enable expert options to access advanced crawler settings for List Mode. It is especially important to check the domain for penalties when you buy an already-used one. There is a risk of buying not only the domain but also its previous penalties by Google. To avoid this trap, consult our guides on how to choose expired domains, and how not to get trapped into the Google sandbox during a website launch. There are two predominant data sets that Lighthouse/PSI use to determine your site’s score; lab data and field data.
- While radio ads can be an excellent way to target niche audiences who listen to specific music, podcasts, or talk shows, they lack the broad, ongoing impact SEO provides.
- There are advantages and disadvantages to handling image and content delivery regardless of which methods you choose.
- For content with potential, we updated facts, statistics, and examples to ensure relevance and accuracy.
- Your website’s robots.txt file tells search crawlers which sections of the site should be crawled and which ones should be ignored.
- With a more robust digital marketing strategy, you can maximize your investment and return.
- If you’re experiencing any of these (or similar) issues and you haven’t done an SEO audit in the past six months, it’s likely time to conduct one.
Find competitor keywords with NEW Keyword Gap
Indexing is crucial to your page appearing in the search results. If your pages aren’t indexed, they won’t appear in the search results, and it will hurt your SEO. You’ll also want to make sure that your long-tail keywords are driving valuable results. If keywords are driving traffic to your page, consider swapping them out for higher value keywords. That’s what Google Analytics does, and all you need to do to get started is add a small string of code to all of the pages you want to track. Easily track your return on investment from organic search and other marketing channels.